A discussion session about Oman as a nation wide brand was managed by Oman Brand Management Unit. The session was hosted by His Highness Sayyid Faisal bin Turki Al Said, the Director General of Media and Marketing in Ithraa, at that time, Badir Al-Zadjali, MSc. in Marketing Identity, and Loai Asfahani, the owner of Paragon International. The discussion tackled the importance of nation branding of the Sultanate and the challenges facing major projects, such as this project. The event was held at the Omani Society for Writers and Literates in Muscat and was attended by a large group of specialists and public audience. The event witnessed a great interaction across social media networks.