The National Youth Program for Skills Development comes under the blessing of His Majesty Sultan Qaboos bin Said and under the direct supervision of the Diwan of the Royal Court, which focuses on the orientations of the Fourth Industrial Revolution. The program targets about 3,000 participants from different regions of the Sultanate over a period of two years.
Al Alamah has worked alongside the program’s admin team in developing an integrated strategy for marketing communications. The marketing identity was the beginning, where there is an already existing identity for National Programmes which are supervised by the Diwan of the Royal Court. So, how can a visual identity, which primarily focuses on youth as the targeted audience, and reflects the Fourth Industrial Revolution’s applications, be compatible with the identities of the other national programs?
After a number of meetings, research and experiments, the team has reached the identity that combines the youth and technology and is committed to the theme of the other national programmes. Al Alamah also carried out the main advertising campaign, which was entitled “Welcome to the Future”, which carries the messages of the program and enables the young Omanis of the Fourth Industrial Revolution applications.
Al Alamah then worked and supervised the following activities:
- The accompanying advertising campaigns
- Social media networks
- The website
- The Program main movie
- Planning and purchasing the advertising spaces
- The live coverage
- The media activities
Royal Court Affairs