Social media influencers play a prominent role in the marketing plans of companies and institutions in the world via social media. Many institutions in the Sultanate have sought to collaborate with those influencers. Yet, many studies revealed that there is some doubt about the effectiveness of this type of marketing.
Abdullah Shueili, Editor-in-Chief of Oman Observer
Saba Al Busaidi, Chief Executive Officer, Farrell Oman
May Al Bayat, a Social Media Influencer
The dialogue was moderated by Hashar Al Mandhari
Place: Al Rud’ha